![]() ![]() The right question to ask in this context would be: How satisfied are you with our products?Įxample: Do you always consume fast food? ( Dichotomous Question) A good survey design will not have a question that is highly likely to confuse respondents. This question generates a certain degree of confusion and eventually would have respondents succumb to an extreme answer option. A more neutral question would have been:Įxample: You are satisfied with our products, aren’t you? Using “excellent” in the above question can lead to biases amongst respondents. Good Examples of Leading QuestionsĮxample: Did you like our excellent new offering? ![]() In simpler words, questions should not confuse respondents about which option to choose. A biased survey can lead to a higher dropout rate, as survey respondents lose interest in the survey.Ī well-written survey question allows respondents to answer truthfully, without being pulled to one side or obvious biases. This question includes a phrase to prompt respondents to answer and most often include negative elements such as “Don’t you” or “Isn’t is”. Another example of a Tag Question is Website evaluation survey question, such as: “Our website was user-friendly and responsive, wasn’t it?”Ī biased survey is a survey that is bound to have errors due to:Īt all times, a survey creator should design and develop a survey, where the questions asked should not influence survey responses. Leading Questions based on tagging: The above question can also be considered to be another type of leading question: Tag Question.Leading Questions based on coerciveness: Asking questions that force respondents to answer in an extremely forceful manner. Customer satisfaction surveys may have leading questions such as: “Your experience with our organization was satisfactory, wasn’t it?”.Leading Questions based on a direct implication: Asking questions that make respondents consider the results that would eventually happen in case a particular incident happens. For example, in Conference feedback surveys – “If you enjoyed this conference, shall we conduct another conference in a similar manner?”.Instead, “Would you prefer working for fewer hours, since your current work-life balance seems to be a problem.” will produce more impactful results. Employee satisfaction surveys can have a leading question in the form of: “Most employees hate working for more than 10 hours a day…What do you have to say about it?” Here the work-life balance is interlinked with working fewer hours. Leading Questions based on interlinked statements: Ask questions that have two closely connected statements.Instead, a question such as the following could be included: “Share with us your experience at the sports day.” Leading questions based on an assumption: Asking questions on the basis of an assumption. In student surveys, questions created on assumptions may be present: “How much did you enjoy with your teachers during the sports day at school?” – Here it is assumed that all the students would have had a frolicking time with their teachers during the school sports day.They can be divided into multiple types – Leading questions change the survey results due to the inherent intent and tone of the question types. They tend to be forceful in terms of obtaining feedback.These questions are often asked to understand the consequences of a situation.Leading questions thrive on a respondent’s personal input.The questions have an element of conjecture and assumption.They are intentionally framed to cultivate bias in respondents so that the answers are according to the survey creators plan.Characteristics of Leading QuestionsĪs mentioned in the earlier section, leading questions prompt the survey respondents to answer in a specific manner by including certain terms and phrases.ĥ main characteristics that define leading questions: This may result in adversely affecting an organization or business who use this data for research and business purposes. If a survey creator is unaware of biases while framing questions, then these biases reflect in poor decision making based on partially true data. Poorly constructed survey questions can lead to undesirable answers. These responses and collected data will not lead to insightful research reports and conclusions. More than often, these questions already contain information that survey creator wants to confirm rather than try to get a true and an unbiased answer to that question.īiases can sneak up in the most unexpected ways and if these biases are present in the form of leading questions in a survey, the purpose of creating a survey is diluted, since the responses will be biased based on the leading question. Leading question is a type of question that pushes respondents to answer in a specific manner, based on the way they are framed. ![]()
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